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The Need to Educate Your Tax Clients has Never Been Greater

The Need to Educate Your Tax Clients has Never Been Greater

by Devon Davidson | May 9, 2019 | Client Retention, Content Marketing

Tax season is over and the filing numbers are in — according to the IRS, tax refunds were down by a total of $4.4 billion (yes, that’s billion with a “b”) compared to last year. With so many people receiving a smaller refund or a surprise tax bill, interest in saving...
5 Digital Marketing Mistakes Your Tax Firm Should Avoid

5 Digital Marketing Mistakes Your Tax Firm Should Avoid

by Devon Davidson | Apr 19, 2019 | Marketing

The keys to successful digital marketing practices are often learned through failure. But this doesn’t have to be you! The wise accountant learns from the travails experienced by others. Here are five digital marketing mistakes to avoid to keep your tax firm’s...
Why your tax and accounting firm needs to use video marketing

Why your tax and accounting firm needs to use video marketing

by Devon Davidson | Apr 12, 2019 | Content Marketing, Marketing, Video Marketing

When it comes to complex subject matter like tax and accounting laws, codes and more, it’s important to market to clients in a way that helps them retain information. An effective and proven strategy to do this is through online video marketing. Video marketing helps...
How fresh content and marketing your tax firm go hand-in-hand

How fresh content and marketing your tax firm go hand-in-hand

by Devon Davidson | Feb 21, 2019 | Content Marketing

It’s important to recognize that adding fresh content to your website and social media profiles not only promotes your brand, it also helps your overall online presence. Fresh content stirs discussion, raises questions and helps you rank higher in search engines like...
Using client retention to gain referrals and grow your tax & accounting firm

Using client retention to gain referrals and grow your tax & accounting firm

by Devon Davidson | Feb 5, 2019 | Client Retention, Referral Marketing

It’s a smart idea to evaluate your client base and make sure you know how to retain clients with great content. What worked well last season? What feedback did you get from your clients? How likely do you think clients are to refer your firm to someone else? Asking...
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