How to Effectively Ask for Referrals to Grow your Tax Firm
The power of referrals: simple ways to grow your firm through existing clients You work hard and put in long hours in order to provide quality, year-round work for your clients. And one way to take advantage of your hard work is by growing your business with referrals...
The Need to Educate Your Tax Clients has Never Been Greater
Tax season is over and the filing numbers are in — according to the IRS, tax refunds were down by a total of $4.4 billion (yes, that’s billion with a “b”) compared to last year. With so many people receiving a smaller refund or a surprise tax bill, interest in saving...
Faster, Easier Ways to Get More Business Clients on LinkedIn
Benefits of marketing on LinkedIn: your firm and tax and accounting services get visibility online Getting the right business clients for your tax and accounting firm is easier than you think. With LinkedIn, you can connect with businesses (and stay in touch) in ways...
5 Digital Marketing Mistakes Your Tax Firm Should Avoid
The keys to successful digital marketing practices are often learned through failure. But this doesn’t have to be you! The wise accountant learns from the travails experienced by others. Here are five digital marketing mistakes to avoid to keep your tax firm’s...
Why your tax and accounting firm needs to use video marketing
When it comes to complex subject matter like tax and accounting laws, codes and more, it’s important to market to clients in a way that helps them retain information. An effective and proven strategy to do this is through online video marketing. Video marketing helps...
Improve your tax firm’s client retention through year-round marketing
Year-round communication is key Communication with clients year-round helps build your tax and accounting firm’s credibility, increases brand awareness and establishes long-term client retention. And communication doesn’t just mean an email here and there – it means...
How fresh content and marketing your tax firm go hand-in-hand
It’s important to recognize that adding fresh content to your website and social media profiles not only promotes your brand, it also helps your overall online presence. Fresh content stirs discussion, raises questions and helps you rank higher in search engines like...
Using client retention to gain referrals and grow your tax & accounting firm
It’s a smart idea to evaluate your client base and make sure you know how to retain clients with great content. What worked well last season? What feedback did you get from your clients? How likely do you think clients are to refer your firm to someone else? Asking...